Elementree, the new umbrella brand for OkoBay, Pop Fruits and many more


Elementree is a portfolio company representing complimentary healthy, plant-based frozen snacks & desserts brands positioned to offer retailers a solution to the rapidly growing ‘better for you’ and ‘free-from’ foods category.

Elementree has recently acquired the intellectual property rights, customer database and existing distribution infrastructures across Europe through its acquisition of OkoBay Ventures Limited (OkoBay) and Frozen Fruits Sweden (Pop Fruits).

Both brands offer healthy alternatives to existing products available to consumers with a strict brand ethos and attributes that promise always being free from dairy, gluten, refined sugars, GMO and soy.
OkoBay and Pop Fruits have been on the European market for 3 years and have grown from independent retail into major retail. Going forward, Elementree will manage these brands and support their continued growth by engaging a wider sales agent network across Europe that will offer retailers (independent and major chains), hotels, theme parks, fitness centres, health spas etc a portfolio and ‘branded freezer solution’ that will carry the growing OkoBay and Pop Fruits product range and in turn create a focal ‘point of sale’ in stores that will clearly identify the values of the products it represents.
Over the next 18 months Elementree plans to acquire another two brands that have an existing distribution infrastructure that can be used to grow the OkoBay and Pop Fruit estate in new markets while at the same time extending its portfolio with a complimentary range of products serving a wider demographic of consumer across Europe.