Elementree, the new umbrella brand for OkoBay, Pop Fruits and many more


Elementree is a portfolio company representing complimentary healthy, plant-based frozen snacks & desserts brands positioned to offer retailers a solution to the rapidly growing ‘better for you’ and ‘free-from’ foods category.

Elementree has recently acquired the intellectual property rights, customer database and existing distribution infrastructures across Europe through its acquisition of OkoBay Ventures Limited (OkoBay) and Frozen Fruits Sweden (Pop Fruits).

Both brands offer healthy alternatives to existing products available to consumers with a strict brand ethos and attributes that promise always being free from dairy, gluten, refined sugars, GMO and soy.
OkoBay and Pop Fruits have been on the European market for 3 years and have grown from independent retail into major retail. Going forward, Elementree will manage these brands and support their continued growth by engaging a wider sales agent network across Europe that will offer retailers (independent and major chains), hotels, theme parks, fitness centres, health spas etc a portfolio and ‘branded freezer solution’ that will carry the growing OkoBay and Pop Fruits product range and in turn create a focal ‘point of sale’ in stores that will clearly identify the values of the products it represents.
Over the next 18 months Elementree plans to acquire another two brands that have an existing distribution infrastructure that can be used to grow the OkoBay and Pop Fruit estate in new markets while at the same time extending its portfolio with a complimentary range of products serving a wider demographic of consumer across Europe.

The Grocer New Product Awards – Highly Commended


We are pleased to announce that our Coconut Milk Chocolate Ice Cream was nominated Highly Commended in the 2015 New Product Awards.
Below is the list of finalist who we were up against:
  • 3 Magnum Marc De Champagne
  • Ben & Jerry’s Cookie Cores – Utter Peanut Butter Clutter
  • OkoBay Chocolate Milk Ice Cream
  • Snog Mono Portions – Summer Berry Berry Slam

It is safe to say there was some stiff competition there and beating Ben & Jerry’s and Snog is a might fine achievement!


Sunday Mirror makes us their Guilt Free Option

Sunday Mirror’s scoop on ice cream is in and OkoBay Coconut Milk Ice Cream is your Guilt Free Option


Sunday Mirror

Holland & Barrett now stock our Coconut Milk Ice Creams

Holland& Barrett

Holland & Barrett now stock our Coconut Milk Ice Creams. Our dairy and gluten free ice creams, have 50% less sugar than traditional ice cream and made with all natural ingredients.

They come in 500ml and 125ml tub formats in 3 flavours; Straight Up Coconut, Coconut & Chocolate and Coconut & Mango. We are also launching a 5L format for food service in the new year. Holland & Barrett will be stocking the Straight Up Coconut and the Coconut & Chocolate flavour variants. 

Our range of award winning coconut based frozen desserts are made with natural ingredients, dairy free, lactose free, soy free, GMO free, certified vegan and contain no artificial additives. With our Chocolate variant being awarded Highly Commended at this years Grocer New Product Awards 2015.

Best New Food Concept 2015 – Finalists @ IFE World Innovation Awards

IFE finalist

OkoBay Finalist

This year OkoBay was awarded Finalist in the IFE World Food Innovation Awards 2015 for Best New Food Concept.

Now in its second year, the IFE World Food Innovation Awards are designed to celebrate excellence and innovation across every category of the global food industry.

The finalists and winners of the IFE World Food Innovation Awards 2015– were announced at a special awards ceremony during IFE in London in March 2015. And we are pleased to announce that OkoBay was named Finalist for Best New Food Concept.

The awards attracted over 340 entries from 30 countries in 16 categories.